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Sassoon Investment Corporation
Sassoon Investment Corporation is the Singapore single-family office founded by Victor Sassoon in 2016.
Sassoon Investment Corporation
Sassoon Investment Corporation began operations in 2016 under Victor Sassoon. The firm manages wealth generated by the family's expansion of The Coffee Bean & Tea Leaf and related consumer franchises throughout Asia. Deployment centers on venture debt alongside private equity and real estate holdings. Positions extend to technology and consumer brands. Geographic reach covers Asia-Pacific markets and the Americas. Confirmed holdings include commercial properties at 211 Henderson Road in Singapore and South Santa Monica Boulevard in Beverly Hills. The team includes Michelle Sassoon as Director and COO, Sunny Sassoon as Director, and external partners such as Ben J. Benjamin of Genesis Alternative Ventures and Irwan Mussry of Time International. Adjacent vehicles comprise The Sassoon Family Foundation and ownership interests in Rubina Watch Company. Victor and Michelle Sassoon serve as patrons of the National Gallery Singapore. Governance integrates family principals with select business partners who hold director seats. This structure channels operational oversight through named family members while maintaining direct control over investment decisions.
General information
Firm type
Single Family Office
Year founded
2016
AUM
Undisclosed
Location
Region
Asia
Country
Singapore
City
Singapore
Corporate office
Singapore, Singapore
Principals
Victor Sassoon
Chairman
Sunny Sassoon
Director
Michelle Sassoon
Director and COO
Ben J. Benjamin
Business Partner
Irwan Mussry
Director
Mel Elias
Director
Sector focus
Frequently asked questions
Who runs investment decisions at Sassoon Investment Corporation?
Victor Sassoon serves as Chairman. Michelle Sassoon acts as Director and COO. Both hold decision authority alongside other family directors.
How does Sassoon Investment Corporation source proprietary deal flow?
Deal flow arrives through family networks in retail and consumer sectors plus relationships maintained by directors such as Irwan Mussry and Ben J. Benjamin.
Is Sassoon Investment Corporation structured as a single family office or does it operate more like a venture firm?
It operates as a single family office. Capital deployment remains internal with no external fund offerings disclosed.
Does Sassoon Investment Corporation participate in fund commitments or only direct deals?
Activity centers on direct investments and venture debt. No fund commitments appear in available records.
Where does the underlying wealth come from?
Wealth originates from the Sassoon family's development of The Coffee Bean & Tea Leaf and additional retail franchises across Asia.
Does Sassoon Investment Corporation maintain philanthropic structures, and how are they separated?
The Sassoon Family Foundation exists separately. Victor and Michelle Sassoon also support the National Gallery Singapore as patrons.
What is Sassoon Investment Corporation's known posture on co-investments alongside external GPs?
No public co-investment activity with external GPs is recorded. Capital appears deployed through direct holdings and internal vehicles.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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