Asset ManagerRIA · CRD 296848SEC-Registered

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Shore Point Advisors

Shore Point Advisors opened in Brielle, New Jersey in 2016 under founder and CEO Jason Lamb. The firm operates as an independent registered investment adviser,...

Shore Point Advisors logo

Shore Point Advisors

Shore Point Advisors opened in Brielle, New Jersey in 2016 under founder and CEO Jason Lamb. The firm operates as an independent registered investment adviser, wholly unaffiliated with any broker-dealer, and serves high-net-worth individuals, pension plans, charitable organizations, and corporations from a single office at the base of the Point Pleasant Bridge. The firm's investment approach is built on three academic pillars: the Efficient Market Hypothesis, Modern Portfolio Theory, and the Fama-French Five-Factor Model. Portfolios are globally diversified across more than 12,000 stocks spanning over 40 countries, implemented through asset-class and structured funds designed to capture market rates of return. The strategy explicitly avoids individual stock selection, track-record investing, and market timing. Client service emphasizes a coaching model with quarterly check-ins, annual comprehensive financial planning, and continuous access to MoneyGuidePro planning software. Charles Schwab serves as the sole custodian, providing asset protection beyond standard SIPC and FDIC coverage. The advisory team numbers four professionals: Jason Lamb as CEO, Jake Ruemba as portfolio manager — who holds AIF, RICP, and AAMS designations — Carla Howlett as operations manager, and Colin Fay as an associate advisor. The firm does not disclose assets under management or aggregate deployment figures. No adjacent vehicles, club memberships, philanthropic foundations, or additional office locations are disclosed. Shore Point Advisors' structural differentiator is its strict adherence to passive, factor-based investing inside a fiduciary RIA wrapper that is entirely independent of a broker-dealer. The firm functions less as a traditional wealth manager and more as an investor coach, prioritizing ongoing education and behavioral discipline over active alpha-seeking. That posture places it in a distinct minority among independent RIAs catering to the high-net-worth retiree segment along the Jersey Shore.

General information

Firm type

RIA

Year founded

2016

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Brielle

Corporate office

402 Higgins Avenue, Brielle, NJ 08730, United States

Principals

Jason Lamb

Founder, CEO

Jake Ruemba

Portfolio Manager

Carla Howlett

Operations Manager

Colin Fay

Associate Advisor

Frequently asked questions

Who runs investment decisions at Shore Point Advisors?

Portfolio construction is led by Jake Ruemba, who holds the AIF, RICP, and AAMS designations. The firm's investment philosophy is set by founder and CEO Jason Lamb. All decisions are guided by a committee-like adherence to the Efficient Market Hypothesis, Modern Portfolio Theory, and the Fama-French Five-Factor Model rather than individual manager discretion.

Is Shore Point Advisors a fiduciary?

Yes. As an independent registered investment adviser, Shore Point Advisors has a legal obligation to put each client's best interests first, including ahead of its own compensation. The firm highlights its fiduciary status as a core element of its client relationship, distinguishing it from broker-dealer-affiliated advisers.

Does Shore Point Advisors use individual stock selection or market timing?

No. The firm explicitly rejects stock picking, track-record investing, and market timing. Portfolios are built using asset-class and structured funds based on academic factor research, targeting market returns rather than alpha. Their models track more than 12,000 stocks across 40-plus countries.

Who acts as custodian for Shore Point Advisors client assets?

Charles Schwab serves as the sole custodian. Shore Point Advisors chose Schwab to provide asset protection that extends beyond standard SIPC and FDIC coverage limits, which is a feature the firm highlights on its website.

What services does Shore Point Advisors offer beyond portfolio management?

The firm provides comprehensive financial planning through MoneyGuidePro, including balance sheet review, Social Security maximization, insurance assessment, estate planning evaluation, tax planning coordination, education funding strategies, beneficiary reviews, and employer retirement plan analysis. It also offers tax-loss harvesting and Roth conversion strategies when deemed advantageous.

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