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Square Deal Capital
Square Deal Capital traces its roots to the McLaughlin family's food production business. Dave McLaughlin co-founded Advance Food Company in 1973; the family...
Square Deal Capital
Square Deal Capital traces its roots to the McLaughlin family's food production business. Dave McLaughlin co-founded Advance Food Company in 1973; the family sold a majority interest in 2010. Square Deal Capital was formed three years later to manage the resulting liquidity. The office allocates across public equities, commercial real estate, private equity, and fixed income. It executes direct co-investments and SPVs. Confirmed holdings include commercial properties in Indianapolis, Tulsa, Oklahoma City, Bentonville, and Kansas City. Co-investment activity has included technology startups alongside High Alpha. Geographic focus remains North America. Team size and total deployment are not publicly stated. Rob McLaughlin serves as CEO and Managing Partner. Mark Beffort acts as COO while also holding a principal role at Newmark Robinson Park. Grant Soderberg serves as CFO and Managing Director. Kelly Gray and Beth McLaughlin hold partner and director titles respectively. The office structure separates investment management from the McLaughlin Family Foundation and McLaughlin Doty Foundation. Rob McLaughlin maintains membership in the YPO Oklahoma City chapter.
General information
Firm type
Single Family Office
Year founded
2013
Location
Region
North America
Country
United States
City
Athens
Corporate office
6824 N. Robinson Ave., Oklahoma City, OK 73116, United States
Principals
Rob McLaughlin
Managing Partner and CEO
Dave McLaughlin
Co-founder of Advance Food Company
Altss tracks 4 additional named team members for this firm — including direct investment leads, IR, and operating principals not listed on the public website.
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Frequently asked questions
Who runs investment decisions at Square Deal Capital?
Rob McLaughlin serves as CEO and Managing Partner. Mark Beffort holds the COO role. Grant Soderberg serves as CFO and Managing Director.
Where does the underlying wealth come from?
The McLaughlin family sold a majority interest in Advance Food Company, a hamburger patty and breaded beef producer, in 2010.
Does Square Deal Capital participate in fund commitments or only direct deals?
The office executes direct co-investments and SPVs in addition to managed strategies in public equities and fixed income.
What asset classes does Square Deal Capital deploy into?
Allocations span public equities, commercial real estate, private equity, real estate development, and fixed income.
How is Square Deal Capital related to the McLaughlin Family Foundation?
Kelly Gray serves as Partner at Square Deal Capital and CEO of the McLaughlin Family Foundation, providing operational separation between the investment office and philanthropic vehicles.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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