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Superior Planning
Superior Planning was established by Buddy Thomas as a multi-family office. It supplies advisory services focused on estate planning, tax optimization,...
Superior Planning
Superior Planning was established by Buddy Thomas as a multi-family office. It supplies advisory services focused on estate planning, tax optimization, retirement income, and generational transfer for high-net-worth clients. The firm executes through direct advisory mandates rather than pooled vehicles. Services cover private equity and real estate exposure alongside traditional portfolio construction. Geographic activity centers on North America. It lists affiliations with Carmel Capital Partners, LLC for certain clients and operates related insurance and securities services through BSA Financial Network & Insurance Services, Inc. Team size and total deployment figures remain undisclosed. The firm holds no additional offices beyond its San Diego headquarters. Several principals maintain CFP certification through the Certified Financial Planner Board of Standards. Superior Planning functions as an SEC-registered investment adviser (CRD 130711) that also routes select mandates through an affiliated RIA. This hybrid registration and common-control structure with insurance and broker-dealer entities distinguishes its operational architecture from pure single-family offices.
General information
Firm type
Multi Family Office
Year founded
1982
Location
Region
North America
Country
United States
City
San Diego
Corporate office
10085 Carroll Canyon Rd, Suite 150, San Diego CA 92131
Principals
Buddy Thomas
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Superior Planning?
Founder Buddy Thomas leads the firm. Day-to-day advisory is handled by CFP-certified professionals including Ashley Gagne, Michael George, Heather Ring, and Zachary Jones.
How is Superior Planning structured relative to its affiliated entities?
Superior Planning, LLC operates as an SEC-registered RIA. It shares common ownership with BSA Financial Network & Insurance Services and routes select mandates through Carmel Capital Partners, LLC.
Does Superior Planning commit to external funds or focus on direct holdings?
The firm provides advisory services across private equity and real estate. No specific fund commitments or direct holdings are disclosed in available materials.
What is the geographic scope of Superior Planning's client base?
Activity is concentrated in North America, with headquarters and all listed operations in San Diego, California.
Where does Superior Planning publish its regulatory filings?
Form ADV documents for Superior Planning, LLC (CRD 130711) and Carmel Capital Partners, LLC (CRD 123907) are available on the SEC IAPD website.
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