Traction Wealth Management

Skyler Peacock, the firm's founder and CEO, leads all investment decisions. His background in private credit and real estate direct investing shapes the firm's deal sourcing and underwriting. The Tempe-based operation maintains a lean structure with Peacock at the center of all investment activity.

Traction primarily originates its own deals — structuring private credit, evaluating direct real estate investments, and sourcing private equity opportunities. The firm's posture emphasizes direct participation alongside client families in sourced transactions rather than acting as a fund-of-funds or external-manager allocator. This principal-aligned model reflects Peacock's operating background in lending and asset management.

Traction Wealth is headquartered in Tempe, Arizona, and its deal flow reflects a domestic Southwest and Mountain West concentration. The firm's direct sourcing model leans on Peacock's regional relationships in private credit and real estate. Broader national exposure through operating-company equity is possible but not publicly detailed.

Traction operates with a hybrid regulatory posture. Founder Skyler Peacock holds Series 7 and Series 66 registrations, and the firm's FINRA records indicate capability to serve in both investment advisory and brokerage capacities. This dual-registration structure enables both fee-based wealth management and transactional brokerage services, a less common combination in the pure family office segment.

The firm targets private credit, real estate, and direct private equity. Within credit, Traction structures debt secured by commercial and residential real assets, including bridge loans. Real estate focuses on income-producing properties, and private equity exposure likely targets lower-middle-market opportunities sourced through the founder's network.

Traction operates as a multi-family office, serving a concentrated group of client families. The firm deploys capital alongside its clients as a principal in directly sourced deals, but does not publish AUM or external capital-raise figures. The model suggests selective, relationship-driven client intake rather than broad asset aggregation.

The firm's governance centers on founder Skyler Peacock, with no published information about a formal succession plan or broader investment committee. The lean structure — typical of a founder-led multi-family office — places key-person risk at the center of the firm's long-term continuity question.