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Traction Wealth Management
Traction Wealth Management, LLC is a state-registered investment adviser in San Diego, CA. The firm manages approximately $16 million in regulatory assets.
Overview
Traction Wealth Management, LLC is a state-registered investment adviser in San Diego, CA. The firm manages approximately $16 million in regulatory assets. It has 1 employee and 1 investment adviser.
General information
Firm type
Multi Family Office
Location
Region
North America
Country
United States
City
San Diego
Corporate office
Tempe, AZ, United States
Principals
Skyler Peacock
Founder & CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Traction Wealth Management?
Skyler Peacock, the firm's founder and CEO, leads all investment decisions. His background in private credit and real estate direct investing shapes the firm's deal sourcing and underwriting. The Tempe-based operation maintains a lean structure with Peacock at the center of all investment activity.
Does Traction Wealth originate its own deals or allocate to external managers?
Traction primarily originates its own deals — structuring private credit, evaluating direct real estate investments, and sourcing private equity opportunities. The firm's posture emphasizes direct participation alongside client families in sourced transactions rather than acting as a fund-of-funds or external-manager allocator. This principal-aligned model reflects Peacock's operating background in lending and asset management.
What geographic regions does Traction Wealth focus on?
Traction Wealth is headquartered in Tempe, Arizona, and its deal flow reflects a domestic Southwest and Mountain West concentration. The firm's direct sourcing model leans on Peacock's regional relationships in private credit and real estate. Broader national exposure through operating-company equity is possible but not publicly detailed.
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