Trently Advisors

Alan Leavitt, the firm's founder and managing director, leads investment decisions. His professional background includes vice president roles at Beach Point Capital Management and an earlier legal career as an associate at Latham & Watkins. Leavitt also serves as general counsel for The Collected Group and Forma Brands, which positions him at the intersection of legal and operational due diligence for portfolio companies.

The firm sources primarily through a close network of co-investors. Its public track record shows repeated partnerships with BFG Partners, a Boulder-based venture firm focused on food and beverage, and Blueberry Ventures. This syndicate-based approach means deal flow is likely relationship-driven rather than sourced through broad auction processes.

Trently does not appear to manage a blind-pool fund. Its disclosed deals are structured as direct co-investments alongside other family offices and venture firms. The firm does not publicly solicit capital, and its legal structure is not described as a registered investment company, suggesting it may operate with a limited number of principals and co-investors per deal.

Trently focuses on growth-stage consumer companies, with a heavy emphasis on food and beverage. Confirmed positions include Barnana, an organic banana snack brand, and Exo, a protein-bar maker. The firm does not publicly tag any negative sector exclusions, though consumer goods appear to dominate the known portfolio.

Alan Leavitt serves as general counsel for both The Collected Group, an apparel retailer, and Forma Brands, a beauty incubator. These are operating roles held concurrently with his investment work at Trently. This overlap means the firm's deal sourcing or due diligence could benefit from direct operational and legal insight into adjacent consumer categories like fashion and beauty, though no cross-portfolio investments between the entities have been publicly confirmed.

The firm's capital base is not publicly disclosed. That said, its frequent co-investment with Finn Capital Partners suggests family office capital is part of the syndicate. Given the lack of a publicly listed fund structure and a low profile, the firm is likely capitalized by a small group of principals and aligned families rather than a broad institutional LP base.

Leavitt spent time as a vice president at Beach Point Capital Management, a credit and special situations manager with over $18 billion in assets, and earlier as an associate at the law firm Latham & Watkins. His transition from legal practice to credit investing, and then to direct equity co-investments in consumer brands, reflects a multidisciplinary career path that now combines lawyering, operating, and investing under the Trently umbrella.