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White Road Capital Management Overview
Type
Family Office - Multi
General Information
White Road Capital Management is a multi-family office headquartered in Emeryville, United States. Established in 2008 by Clif Bar founders Gary Erickson and Kit Crawford, it manages wealth generated from the iconic energy-bar business and allocates capital across mission-driven consumer, health and sustainability sectors. The firm combines equity investments with strategic guidance, leveraging founders’ operating experience and values-based approach—advancing purposeful growth opportunities.
Contact Information
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