Yantai Longjian Investment Consulting

Yantai Longjian Investment Consulting

Yantai Longjian Investment Consulting operates out of Yantai, in Shandong province. It was founded by Yan Weiguo and business partner Geng Yiyi. Yan also chairs the affiliated Shandong Chenrun Investment Co., which sits adjacent to Longjian and likely shares deal flow and investment decision-making. No founding year has been published by the principals. The firm pursues a multi-stage generalist strategy. Its mandate spans seed, start-up, and expansion-stage investing in unlisted Chinese companies, alongside venture-style allocations. On the real-asset side, Longjian holds a direct stake in the Yantai Jianda Chenrun Real Estate Project, a mixed-use property at Longmen East Road 199 in Laiyang. The dual venture/real-estate posture is a common pattern among smaller Chinese investment vehicles that seek to combine private-market equity with hard-asset collateral. Confirmed geographies center on Shandong. Team size and total capital deployed are not disclosed. The organizational chart links Yan and Geng closely through both Yantai Longjian and Shandong Chenrun, suggesting a small partnership structure rather than a widely staffed institution. No adjacent philanthropic foundation, club membership, or fund-of-funds affiliation has been identified in the public record. The structural difference lies in the embedded real-estate holding. Most Chinese early-stage firms are pure-play venture; Longjian physically carries a Laiyang mixed-use asset, which may serve as a partial balance-sheet anchor for the illiquid venture book. This architecture — an investment consulting firm also acting as a direct property holder — is unusual and gives the entity a hybrid operating-company flavor that pure fund structures lack.