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Cardinal Sports Capital
Cardinal Sports Capital is a Toronto asset manager led by Scott Secord with buyout and early-stage focus.
Cardinal Sports Capital
We bring a unique dynamic to the sports and gaming marketplace through both financial investment and marketing services. | At the core, we focus on market sectors that include sports gambling, gaming, and the media/tech/data convergence space. We aim to bring a different dynamic to the commercial sports and gaming marketplace through a combination of financial investment, marketing services, and industry connectivity.
General information
Firm type
Generalist
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
Canada
City
Toronto
Corporate office
Toronto, Canada
Principals
Scott Secord
Managing Partner
Chandler Reiter
Director of Execution
Frequently asked questions
Who runs investment decisions at Cardinal Sports Capital?
Scott Secord serves as Managing Partner and directs investment activity.
Does Cardinal Sports Capital participate in fund commitments or only direct deals?
The firm executes direct co-investments and SPV positions alongside external partners.
What investment stages does Cardinal Sports Capital typically target?
The mandate covers buyouts, seed and growth rounds, and restructuring situations.
How is Cardinal Sports Capital related to its co-investors?
Roger Ehrenberg, Benjie Cherniak and Lloyd Danzig have participated in specific portfolio positions.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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