DIG Investment

DIG Investment

DIG Investment was founded in 2011 by the Persson family, owners of H&M, as a vehicle to manage their wealth and that of aligned families. Martin Söderström, son-in-law of Stefan Persson, leads the office with partners including Joachim Granelli and Filip Hansen. The firm operates from its Stockholm headquarters and additional offices in Denmark and Spain. DIG pursues direct minority investments across venture capital, private equity and special situations. It targets growth-stage companies in technology, consumer, real estate and sustainability. Confirmed positions include Ola Electric Mobility, Qvantum, Dirac and Sarcos Robotics. The firm has co-invested with Temasek, NEA Partners, SEB Venture Capital and IMAS Foundation. Geographies span Europe, North America and Asia. DIG typically structures deals as direct co-investments or SPVs and maintains an evergreen capital base. The office employs a team of entrepreneurs and investment professionals who have screened over one thousand companies and completed dozens of transactions from Series A to pre-IPO. DIG lists fourteen portfolio companies in North America, seven in Europe and three in Asia. In January 2025 the firm participated in Qvantum's Series C round. Adjacent vehicles include the HMP Foundation. DIG maintains a network of family-office co-investors that provides access to proprietary opportunities unavailable through standard fund channels. This structure allows the firm to allocate capital directly while sharing due diligence with aligned principals across multiple jurisdictions.