G Squared

G Squared was founded by Larry Aschebrook, who serves as its Managing Partner and leads investment decisions. The firm has a team of investment professionals focused on growth equity and credit.

G Squared sources deals through its network of founders, CEOs, and institutional investors, as well as from its credit arm, which provides growth capital to companies that may later convert to equity. The firm's dual equity and credit platform gives it a unique vantage point to spot opportunities.

G Squared is a dedicated asset manager—not a family office—and operates as a limited partnership. It manages capital from institutional investors, including pensions and endowments, and is not tied to a single family's wealth.

The firm focuses on later-stage growth equity, investing in companies that have achieved product-market fit and are scaling revenue. Typical check sizes range from $20 million to $100 million. It also provides growth-stage credit through its separate credit strategy.

G Squared is primarily a direct investor, leading or co-investing in growth rounds with board representation. It does not manage a fund-of-funds or make significant LP commitments to other managers. It may co-invest alongside other growth equity firms.