Updated:
GBS Finance
GBS Finance began in 1991 when experienced bankers established an independent platform in Madrid. Juan Antonio Samaranch Salisachs serves as founding partner...
GBS Finance
GBS Finance began in 1991 when experienced bankers established an independent platform in Madrid. Juan Antonio Samaranch Salisachs serves as founding partner and chairman while the late Pedro Gómez de Baeza acted as co-founder until 2024. The firm provides wealth advisory to families and entrepreneurs alongside corporate finance mandates. Its activity spans private credit, real estate, distressed assets and early-stage investments. Asset classes include direct co-investments in growth companies, secondaries, project finance and rescue financing. Confirmed holdings encompass La Almazara de Ronda in Andalusia. Geographic reach covers Spain, Portugal, China, Colombia, Mexico, Peru, Chile and Brazil. Recent advisory work includes the €245 million takeover bid for Árima Real Estate and the sale of Blue Tissue to Grand Bay. The firm employs more than 100 professionals across its offices. In 2022 and 2023 Creand Wealth Management acquired the family office and wealth management operations in Spain. GBS maintains strategic alliances with Edmond de Rothschild for cross-border mandates. In 2024 the firm launched the GBS Real Estate Investment Management unit to expand alternative impact strategies. The structure combines an investment bank license with multi-family office services. This hybrid allows proprietary access to both corporate mandates and direct investment opportunities for client families. Succession and governance rest with the founding partners and their affiliated networks including the International Olympic Committee.
General information
Firm type
Multi Family Office
Year founded
1991
Location
Region
Europe
Country
Spain
City
Madrid
Corporate office
Madrid, Spain
Additional offices
Barcelona · Lisbon · Shanghai · Beijing · Mexico City · Bogotá · Quito · Lima · Santiago · Dubai
Principals
Juan Antonio Samaranch Salisachs
Founding Partner and Chairman
Pedro Gómez de Baeza
Co-founder and former Chairman
Sector focus
Frequently asked questions
Who runs investment decisions at GBS Finance?
Juan Antonio Samaranch Salisachs serves as founding partner and chairman. Investment and advisory mandates are executed by a senior team drawn from Credit Suisse, Goldman Sachs, UBS Warburg and Deutsche Bank.
How does GBS Finance source proprietary deal flow?
The firm leverages long-standing relationships with multinational companies, family businesses and financial institutions across Spain, Portugal and Latin America. Its special situations group also identifies opportunities through direct NPA and REO market coverage.
Is GBS Finance structured as a single family office or does it operate more like a venture firm?
It functions as a multi-family office that also maintains an independent investment bank license. Services include both wealth management for client families and corporate finance mandates for third-party companies.
Does GBS Finance participate in fund commitments or only direct deals?
The firm executes through direct co-investments, SPVs, private credit and real estate holdings. No evidence of primary fund commitments appears in public materials.
What investment stages does GBS Finance typically target?
Activity centers on growth equity, startup advisory and distressed or turnaround situations. The investments division also supports early-stage projects with capital raising and viability studies.
Where does the underlying wealth come from?
GBS Finance advises multiple families and entrepreneurs rather than managing capital from a single source. No specific family wealth origin is publicly disclosed.
How is GBS Finance related to Creand Wealth Management?
Creand acquired GBS Finance's family office and wealth management business in Spain during 2022 and 2023. The core investment banking and special situations activities continue under the GBS brand.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: