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Graceada Partners
Graceada Partners was founded in 2005 by Steve Rocco alongside his brother Greg Rocco, growing out of the family's deep roots in California's Central...
Graceada Partners
Graceada Partners was founded in 2005 by Steve Rocco alongside his brother Greg Rocco, growing out of the family's deep roots in California's Central Valley. The firm manages capital tied to the Rocco family's multi-generational wealth, originally built through agricultural land operations and real estate development in the Modesto region. The firm's strategy spans direct real estate investments, agricultural holdings, and private equity positions with a Western US focus. Known sectors include value-add real estate, farmland management, and infrastructure supporting regional agriculture. Deal structures range from direct ownership to joint ventures and partnership investments in operating businesses. Graceada Partners operates with a lean team from a single Modesto office, with deployment estimated between $500 million and $1 billion based on portfolio scope and public land records. The firm maintains ties to the Central Valley community through local development projects and agricultural partnerships. No recent significant public transactions have been reported. The firm's structural differentiator is its multi-generational family base combined with a place-based investment focus — few family offices concentrate exclusively on the Central Valley agricultural and real estate ecosystem, giving Graceada Partners proprietary access to regional deal flow unavailable to national or coastal allocators.
General information
Firm type
Multi Family Office
Year founded
2005
AUM
$500M - $1B (Altss estimate)
Location
Region
North America
Country
United States
City
Modesto
Corporate office
Modesto, CA, United States
Principals
Steve Rocco
Managing Partner
Greg Rocco
Managing Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Graceada Partners?
Graceada Partners is led by managing partners Steve Rocco and Greg Rocco, who oversee investment strategy and deal execution from the firm's Modesto headquarters.
How does Graceada Partners source proprietary deal flow?
The firm leverages its deep roots in California's Central Valley to source off-market real estate and agricultural opportunities, often through long-standing family and business relationships in the region.
What investment stages does Graceada Partners typically target?
Graceada Partners focuses on direct investments in value-add real estate, agricultural land, and private operating companies, typically in mature or growth-stage enterprises where family capital provides flexible, long-term holding capacity.
Does Graceada Partners invest outside of California?
The firm's geographic focus is the Western United States, with a concentration in California's Central Valley, though it has considered opportunities in neighboring states within the region.
Where does the underlying wealth come from?
The capital managed by Graceada Partners originates from the Rocco family's multi-generational wealth, built through agricultural operations and real estate development in the Central Valley.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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