ICONIC Wealth Management

ICONIC Wealth Management

ICONIC Wealth Management was founded in 1997 by H. Gregory Prine and Thomas L. Hanks in Atlanta, Georgia. The firm evolved from traditional RIA roots into a multi-family office serving wealthy individuals and families, with a concentration in the Southeastern United States. Wealth origin for clients is not publicly attributed to a specific source, aligning with the firm's private-client orientation. The firm's strategy centers on comprehensive wealth management — covering investment management, financial planning, tax strategy, and estate planning. It does not emphasize proprietary deal-making or direct investments; instead, ICONIC allocates client capital through third-party vehicles and customized portfolios. Sector exposure is broad, with a tilt toward publicly traded equities and fixed income. The firm's geographic focus has remained domestic, primarily the US Southeast. ICONIC employs a team of advisors but does not publicize a firm-wide AUM or number of professionals. It maintains a single office in Atlanta, with no disclosed satellite locations. The firm's structure as an RIA and multi-family office means it operates under a fiduciary standard, distinguishing it from broker-dealers. No recent operational events from the last 24 months were publicly identified. A structural differentiator for ICONIC is its longevity — 25+ years in the same market, under the same founding leadership. This stability, combined with its multi-family office model, allows it to serve as a long-term steward for generational wealth transitions. The firm does not appear to operate a pooled investment vehicle or non-profit foundation, keeping its architecture tightly focused on client advisory.