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MAHR Projects
Mahr Projects is an independent early-stage fund focused on consumer and technology investments. The firm has made 5 investments, including a Series A - IV...
MAHR Projects
Mahr Projects is an independent early-stage fund focused on consumer and technology investments. The firm has made 5 investments, including a Series A - IV investment in Zaver on March 29, 2024. Mahr Projects has 1 portfolio exit, with Blueprint exiting on November 08, 2022.
General information
Firm type
Generalist
Year founded
2018
Location
Region
Europe
Country
United Kingdom
City
London
Corporate office
London, United Kingdom
Principals
Magnus Rausing
Founder
Sector focus
Frequently asked questions
How is MAHR Projects connected to the Tetra Laval fortune?
MAHR Projects is the personal investment vehicle of Magnus Rausing, whose father Jörn Rausing co-owns the Tetra Laval group. The Rausing family fortune stems from the Tetra Pak packaging system invented by Magnus's great-uncle Ruben Rausing in the 1950s. The family remains one of Europe's wealthiest, with Jörn Rausing consistently ranked among the richest individuals in Sweden and the United Kingdom.
Does MAHR Projects operate as its own venture firm or alongside other vehicles?
Magnus Rausing runs multiple overlapping entities. MAHR Projects serves as a holding and direct investment company, while Celsius Industries and Untitled function as more institutional venture vehicles. Bertie C, his partner at ZuluForest, co-leads both Celsius Industries and Untitled. The structure allows for both personal angel-style commitments and pooled venture investments.
Who co-invests with MAHR Projects?
Frequent co-investors include Stockholm-based Inbox Capital, which has partnered with Rausing on Swedish startups Zaver and Treyd. The collaboration points to a Nordic-heavy network of family-backed investors pooling capital into early-stage European technology companies, particularly those with Swedish origins.
What role does philanthropy play in MAHR Projects' mandate?
Magnus Rausing maintains separate philanthropic commitments through the Anne Frank Trust UK and Space for Giants, a conservation group where he also engages via the Giants Club membership network. These structures appear distinct from MAHR Projects' investment activities, though the conservation focus aligns with climate-tech interests in the portfolio.
Where is MAHR Projects active geographically?
The firm is headquartered in London but maintains a clear Nordic tilt in deal flow, reflecting the Rausing family's Swedish origins. Known portfolio activity concentrates on Swedish and broader European technology startups, with a secondary footprint in the United Kingdom's commercial real estate market through direct property holdings.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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