PrideCo Capital Management

PrideCo Capital Management

PrideCo Capital Management was established in 2005 by Matthew J. Lyon, a Gen 2 member of the founding family. The family had previously operated a manufacturing company in the Midwest for three decades before its sale. Lyon previously worked at Shamrock Holdings and led Hydrapak for two decades. The firm deploys capital through direct co-investments, SPVs and private credit alongside real estate holdings. Confirmed asset classes include industrial buildings, self-storage facilities, hotels, golf courses and multifamily residential properties. It also maintains positions in enterprise software and participates in seed and early-stage venture rounds. All activity remains concentrated in North America. Confirmed positions include board roles at Fastest, Inc. and Great Scott Tree Service. PrideCo maintains offices in Oakland and Minneapolis in addition to its Newport Beach headquarters. The team includes Huy D. Do, who handles new investments and estate matters, and Brandon J. Small, who oversees operations and investment research. Matthew J. Lyon holds membership in YPO. The firm also operates the Lyon Family Foundation. PrideCo integrates operating-company oversight with investment activities through its principals' prior roles at consumer products companies and financial institutions. This structure allows direct monitoring of portfolio holdings rather than reliance on external fund commitments.