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Prime Asia Asset Management
Prime Asia Asset Management was founded in 2016 by Guan Seng Khoo and Tushar Gandhi, both previously at Standard Chartered, with Khoo also holding a prior role...
Prime Asia Asset Management
Prime Asia Asset Management was founded in 2016 by Guan Seng Khoo and Tushar Gandhi, both previously at Standard Chartered, with Khoo also holding a prior role at Julius Baer. The firm functions as a multi-family office serving more than 150 Asian entrepreneurial families and institutions. No single family wealth source is disclosed; mandates cover discretionary and advisory portfolios. The firm allocates across private equity, hedge funds, real estate and private credit. Confirmed positions include Zenyum and Sleek. Direct co-investments and SPVs sit alongside fund-of-funds commitments. Geographic exposure covers Asia, North America and Oceania, with real estate holdings in Singapore, the United Kingdom and Australia. ESG integration applies across strategies. Assets under management stand at $1 billion. The firm maintains membership in the Family Office Association Singapore. No additional offices appear in public records. Service providers include iFAST Corporation for digital wealth management. No operational events from the last 24 months are documented in available sources. The Monetary Authority of Singapore Capital Markets Services licence permits the firm to offer discretionary management and advisory services to multiple families. This regulated structure separates it from purely internal single-family offices. Network ties from prior banking careers support deal sourcing and co-investor access.
General information
Firm type
Multi Family Office
Year founded
2016
AUM
1000 (Altss estimate)
Location
Region
Asia
Country
Singapore
City
Pittsburgh
Corporate office
—
Principals
Guan Seng Khoo
Co-Founder and CEO
Tushar Gandhi
Co-Founder and Managing Director
Tan Boon Keng
Director
Sector focus
Frequently asked questions
Who runs investment decisions at Prime Asia Asset Management?
Guan Seng Khoo serves as Co-Founder and CEO. Tushar Gandhi serves as Co-Founder and Managing Director. Tan Boon Keng serves as Director. Decisions draw on their prior experience at Standard Chartered and Julius Baer.
How does Prime Asia Asset Management source proprietary deal flow?
Sourcing relies on networks developed during the founders' tenures at Standard Chartered and Julius Baer. The firm also participates in the Family Office Association Singapore. Direct relationships with Asian entrepreneurial families generate additional opportunities.
Is Prime Asia Asset Management structured as a single family office or does it operate more like a venture firm?
It operates as a multi-family office serving more than 150 families and institutions. Mandates include discretionary portfolios, advisory services and co-investments. The structure differs from a venture firm focused on early-stage control.
Does Prime Asia Asset Management participate in fund commitments or only direct deals?
The firm uses both approaches. It commits to funds and executes direct co-investments through SPVs. Real estate holdings are held directly in Singapore, the United Kingdom and Australia.
What investment stages does Prime Asia Asset Management typically target?
Stages span venture and growth equity through private equity and hedge fund strategies. Real estate focuses on income-producing and appreciation assets. Digital assets and private credit appear in the mix.
Where does the underlying wealth come from?
The firm manages capital for more than 150 Asian entrepreneurial families and institutions. No single originating family or industry is disclosed as the primary source.
What is Prime Asia Asset Management's known posture on co-investments alongside external GPs?
The firm executes direct co-investments and SPVs alongside fund commitments. This approach appears in private equity and real estate verticals. Co-investor relationships extend from prior banking networks.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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