Updated:
Puyi Family Office
Puyi Family Office began as a multi-family office based in Guangzhou. Haifeng Yu and Yong Ren established the firm to address wealth management needs of...
Puyi Family Office
Puyi Family Office began as a multi-family office based in Guangzhou. Haifeng Yu and Yong Ren established the firm to address wealth management needs of high-net-worth families. The operation centers on investment strategy, succession planning, and risk management. The firm deploys capital through fund-of-funds and private equity structures with a buyout stage focus. Confirmed sector activity includes FinTech and InsurTech. Geographic reach centers on Asia. A $1 billion framework agreement with White Group Pte. Ltd. and Fanhua Inc. was recorded as a co-investment vehicle. Team size and additional offices remain undisclosed. The firm maintains the Rui Kang Account as a charitable trust structure. No operational events from the last 24 months appear in available records. Puyi Family Office operates through direct relationships with named principals rather than a larger institutional platform. Governance ties to Highest Performances Holdings Inc. via Yong Ren provide one observable link to listed-entity oversight.
General information
Firm type
Multi Family Office
Year founded
2020
Location
Region
Asia
Country
China
City
Guangzhou
Corporate office
61F, Pearl River Tower, No. 15 Zhujiang West Road, Zhujiang New Town, Tianhe, Guangzhou, Guangdong Province, China
Principals
Haifeng Yu
Founder
Yong Ren
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Puyi Family Office?
Haifeng Yu and Yong Ren serve as founders. Yong Ren holds the additional title of Chairman and CEO at Highest Performances Holdings Inc.
How does Puyi Family Office source proprietary deal flow?
The firm maintains a strategic partnership with Fanhua Inc. in the wealth management and insurance sector and a co-investment framework with White Group Pte. Ltd.
Is Puyi Family Office structured as a single family office or does it operate more like a venture firm?
It operates as a multi-family office providing advisory services to multiple high-net-worth families rather than a venture firm.
Does Puyi Family Office participate in fund commitments or only direct deals?
Confirmed investment types include fund-of-funds and private equity.
Where does the underlying wealth come from?
Wealth origin is not publicly disclosed beyond attribution to the named principals.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on family offices?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: