SC Holdings

Co-founders Jason Stein and Daniel Haimovic lead firm-wide and investment strategy as Managing Partners. Partner Adrian Williams establishes overarching investment strategy alongside them and leads deal execution. The trio operates a flat partnership structure with sector-level coverage from a compact team of vice presidents and associates.

SC sources through the deep operator networks of its partners. Stein's background building Cycle Media and advising SpringHill Company, combined with Haimovic's Eastern European dealmaking history at Eastbridge Group, creates origination paths in sports, media, and consumer brands that are less accessible to traditional private equity firms. The firm does not publicly disclose a centralized sourcing function.

SC is structured as a multi-strategy investment firm, not a family office. While co-founder Daniel Haimovic previously ran a $1.5 billion family holding company, SC Holdings raises external capital and deploys it across commingled strategies. The firm's website describes it as building 'market leading platforms' with flexible institutional capital.

SC writes checks across minority equity, control equity, preferred equity, convertible debt, and hybrid investment securities. This flexible mandate allows it to structure deals as growth equity in companies like Athletic Greens, control positions in hospitality assets like Kent Hospitality Group, and equity stakes in leagues like the United Pickleball Association.

SC is an investor in The SpringHill Company, the media and entertainment firm founded by LeBron James and Maverick Carter. Managing Partner Jason Stein also serves as a Special Advisor to SpringHill. The relationship deepened through personnel overlap: Alexa Meltzer, now a Vice President at SC, previously spent six years as Carter's chief of staff at SpringHill before joining the firm.

SC does not publish an explicit exclusion list. However, its portfolio concentrates on consumer brands, sports, entertainment, and hospitality, with adjunct positions in ad-tech and AI analytics. The firm has no publicly disclosed investments in heavy industry, biotech, or traditional energy, suggesting a de facto avoidance of capital-intensive industrial sectors.

SC has not publicly described a formal co-investment program. Its portfolio suggests it typically invests directly or as a lead participant rather than piggybacking on external GP-led rounds. The firm's core positioning as a 'true partner' with operational engagement implies preference for direct, high-touch relationships over passive co-investment exposure.