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So In So Good
Bérénice Guinel co-founded So In So Good, a Hong Kong early-stage investment company operating within the INCO consortium to fund social-business startups.
So In So Good
So In So Good is a Hong Kong-based investment company. It is headquartered in Hong Kong SAR, China, and focuses on Venture Capital investments.
General information
Firm type
Generalist
Year founded
2016
Location
Region
Asia
Country
Hong Kong
City
Hong Kong
Corporate office
Hong Kong, Hong Kong
Principals
Bérénice Guinel
Co-founder and Director
Clément Tran
Co-founder
Dinh-Long Pham
Co-founder
Frequently asked questions
Who runs investment decisions at So In So Good?
The firm is led by its three co-founders: Bérénice Guinel, who serves as Director, along with Clément Tran and Dinh-Long Pham. As a small investment company, the co-founders collectively manage deal sourcing, due diligence, and portfolio decisions. The specific division of investment-committee responsibilities among the three has not been publicly detailed.
How is So In So Good related to INCO?
So In So Good operates as part of the INCO global consortium, which is the parent organization and managing partner for the impact-investment fund. INCO provides the structural backbone for So In So Good's activities, offering deal-flow access, due-diligence resources, and post-investment support. This consortium relationship means So In So Good functions more as a regional deployment node than a fully independent investment firm.
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