Asset Manager

Updated:

So In So Good

Bérénice Guinel co-founded So In So Good, a Hong Kong early-stage investment company operating within the INCO consortium to fund social-business startups.

So In So Good

So In So Good is a Hong Kong-based investment company. It is headquartered in Hong Kong SAR, China, and focuses on Venture Capital investments.

General information

Firm type

Generalist

Year founded

2016

Location

Region

Asia

Country

Hong Kong

City

Hong Kong

Corporate office

Hong Kong, Hong Kong

Principals

Bérénice Guinel

Co-founder and Director

Clément Tran

Co-founder

Dinh-Long Pham

Co-founder

Frequently asked questions

Who runs investment decisions at So In So Good?

The firm is led by its three co-founders: Bérénice Guinel, who serves as Director, along with Clément Tran and Dinh-Long Pham. As a small investment company, the co-founders collectively manage deal sourcing, due diligence, and portfolio decisions. The specific division of investment-committee responsibilities among the three has not been publicly detailed.

How is So In So Good related to INCO?

So In So Good operates as part of the INCO global consortium, which is the parent organization and managing partner for the impact-investment fund. INCO provides the structural backbone for So In So Good's activities, offering deal-flow access, due-diligence resources, and post-investment support. This consortium relationship means So In So Good functions more as a regional deployment node than a fully independent investment firm.

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