So In So Good

The firm is led by its three co-founders: Bérénice Guinel, who serves as Director, along with Clément Tran and Dinh-Long Pham. As a small investment company, the co-founders collectively manage deal sourcing, due diligence, and portfolio decisions. The specific division of investment-committee responsibilities among the three has not been publicly detailed.

So In So Good operates as part of the INCO global consortium, which is the parent organization and managing partner for the impact-investment fund. INCO provides the structural backbone for So In So Good's activities, offering deal-flow access, due-diligence resources, and post-investment support. This consortium relationship means So In So Good functions more as a regional deployment node than a fully independent investment firm.

So In So Good focuses on early-stage seed rounds. The firm invests in social-business startups at their earliest funding stages, typically when companies are establishing product-market fit and initial operations. As an early-stage backer, So In So Good provides foundational capital rather than growth-stage or later-round financing.

Available information indicates So In So Good executes direct investments in seed-stage social enterprises. The firm's partnership with #43Ventures and its position within the INCO consortium suggest a direct-deal orientation rather than a fund-of-funds approach. Details on whether the firm also allocates capital to external impact funds have not been publicly disclosed.

The firm has not publicly disclosed the source of its investment capital. As a Hong Kong-based entity operating within the INCO consortium, capital may originate from consortium partners, the co-founders themselves, or external limited partners — but no specific wealth origin or funding structure has been confirmed through public records.