Multi-Family OfficeRIA · CRD 159564SEC-Registered

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Waller Financial Planning Group

WALLER FINANCIAL PLANNING GROUP, INC. is an SEC-registered investment adviser in Columbus, OH, registered since 2012. The firm manages $748 million in assets,...

Waller Financial Planning Group

WALLER FINANCIAL PLANNING GROUP, INC. is an SEC-registered investment adviser in Columbus, OH, registered since 2012. The firm manages $748 million in assets, with $679 million on a discretionary basis. It has 11 employees and 11 investment advisers.

General information

Firm type

Multi Family Office

Location

Region

North America

Country

United States

Principals

James Waller

President

Frequently asked questions

Who runs investment decisions at Waller Financial Planning Group?

James Waller serves as President and appears to be the lead decision-maker for portfolio construction and client strategy. The firm operates with a small team, suggesting investment committee functions are performed internally by senior advisors rather than outsourced to an external CIO. Specific portfolio management responsibilities are not publicly detailed.

Is Waller Financial Planning Group structured as a single family office or does it operate more like a traditional RIA?

The firm operates as a registered investment advisor (RIA) serving multiple high-net-worth families, making it a multi-family office structure rather than a single-family office. Its planning-led approach — integrating tax, estate, and investment services — mirrors the service model of a family office while maintaining the regulatory posture of a fiduciary RIA. The firm has not disclosed whether it uses a formal family-office designation or operates purely under its RIA registration.

Does Waller Financial Planning Group participate in fund commitments or only direct investments?

The firm's investment approach centers on direct portfolio management using individual securities, mutual funds, and fixed income instruments rather than private-fund commitments or venture capital allocations. There is no public record of the firm participating in limited-partner commitments to external private-equity, hedge-fund, or venture-capital vehicles. The practice remains focused on liquid, transparent public-market strategies.

What investment stages does Waller Financial Planning Group typically target?

The firm focuses entirely on public-market, liquid-stage investments and does not deploy capital into venture-stage, growth-equity, or pre-IPO companies. Its portfolios are constructed from established public equities, investment-grade fixed income, and diversified mutual funds. This approach reflects a capital-preservation mandate suited to the wealth-preservation objectives of its client base.

How is Waller Financial Planning Group different from large aggregator RIAs?

The firm remains independently owned without external private-equity backing or platform consolidation, a structural distinction from the industry trend toward roll-up acquisitions. This independence eliminates product-push incentives and corporate revenue targets, allowing the firm to maintain a fiduciary model tied directly to client outcomes. Its deliberately limited client headcount further differentiates it from growth-focused RIA aggregators.

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