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Willcrest Partners
Willcrest Partners was established in 2011 by Bret Forster and Ben Krick. Their prior exits from scaled B2B services businesses supplied the capital base.
Willcrest Partners
Willcrest Partners was established in 2011 by Bret Forster and Ben Krick. Their prior exits from scaled B2B services businesses supplied the capital base. The firm operates from San Francisco as a multi-family office. Willcrest deploys equity into companies with $2–7 million EBITDA. Target sectors include data management, logistics, SaaS, and niche industrials. Investments take the form of direct equity positions with active operational involvement. Confirmed activity includes a co-investment alongside Curran Companies in Precision Aerospace LLC and a partnership with New Mountain Capital on the recapitalization of Pearce Services. Geographic reach centers on North America with selective additional exposure. The team lists three professionals: Bret Forster, Ben Krick, and Dominic Naas. No additional offices appear in public records. No recent operational events from the last 24 months are documented in available sources. The structure centers on direct ownership and operator involvement rather than third-party fund commitments, with founders retaining dual roles at portfolio company Pearce Services.
General information
Firm type
Multi Family Office
Year founded
2011
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
100 Spear St, Suite 1500, San Francisco, CA 94105
Principals
Bret Forster
Partner
Ben Krick
Partner
Dominic Naas
Vice President
Sector focus
Frequently asked questions
Who runs investment decisions at Willcrest Partners?
Bret Forster and Ben Krick serve as the two Partners and make investment decisions. Dominic Naas holds the title of Vice President. All three appear on the firm website team page.
How does Willcrest Partners source proprietary deal flow?
The firm relies on the founders' operating networks from prior B2B services businesses. No public description of formal sourcing channels exists.
Is Willcrest Partners structured as a single family office or does it operate more like a venture firm?
Public materials describe it as a multi-family office. It makes direct equity investments rather than fund commitments.
Does Willcrest Partners participate in fund commitments or only direct deals?
Available information shows only direct equity positions and co-investments. No fund commitments are referenced.
What investment stages does Willcrest Partners typically target?
The firm targets established companies with $2–7 million EBITDA. It does not reference early-stage or venture activity.
Where does the underlying wealth come from?
Bret Forster and Ben Krick built the capital through founding, scaling, and selling tech-enabled B2B services companies.
How is Willcrest Partners related to Pearce Services?
Bret Forster serves as CEO and Ben Krick as President of Pearce Services. The firm partnered with New Mountain Capital on its recapitalization.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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