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Z2C
We are a venture catalyst that bridges martech ideas and success As pioneers and thought leaders in the communications industry we have a front row seat on the...
Z2C
We are a venture catalyst that bridges martech ideas and success As pioneers and thought leaders in the communications industry we have a front row seat on the challenges our clients and the industry at large are faced with. The areas where these challenges lie are in the spaces of Commerce, Insights, Sports, Communications and … HOME Read More »
General information
Firm type
Generalist
Year founded
1997
Location
Region
Asia
Country
Pakistan
City
Karachi
Corporate office
4th Floor, The Forum, Khayaban-e-Jami, Clifton Block 9, Karachi, Pakistan
Additional offices
Islamabad, Pakistan
Principals
Farhan Khan
CEO of Brainchild Communications
Adam Dawood
Founder of bSecure
Altss tracks 3 additional named team members for this firm — including direct investment leads, IR, and operating principals not listed on the public website.
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Frequently asked questions
How does Z2C source its investment opportunities?
Z2C sources opportunities through its own media agency operations. The firm's positioning as Pakistan's first media agency and its long-term client relationships with the country's largest brand owners give it visibility into emerging technology gaps in commerce, data analytics, video, sports, and communications. Z2C then builds or backs ventures that solve those specific client-identified challenges, rather than sourcing deals through traditional VC networks.
Is Z2C a venture capital fund, a family office, or an agency holding company?
Z2C does not fit neatly into a single category. It operates as a venture catalyst — part incubator, part operating company, part investor. It does not raise external LP funds or report AUM publicly. Its model combines an advertising agency heritage (Brainchild, Blitz) with venture creation in martech. The Publicis Groupe affiliation aligns Brainchild and Blitz with a global agency network, but Z2C itself remains independently operated from Karachi.
Who runs investment decisions at Z2C?
Raihan Merchant, the founder and CEO, appears to hold central decision-making authority. His son Zaayer Merchant serves as COO and Executive Director of Begin, a group entity. Faisal Sheikh leads the Digital & Data practice. Z2C has not disclosed an independent investment committee or external investment professionals, suggesting founder-led, centralized governance.
What is Z2C's relationship with Publicis Groupe?
Z2C has a long-term affiliate partnership with Publicis Groupe through two portfolio companies: Brainchild Communications Pakistan and Blitz. Both are described on the firm's website as affiliates of the French multinational advertising and public relations group, which is one of the world's largest marketing and communications holding companies. The arrangement gives Z2C's agencies access to Publicis's global network while remaining independently operated.
Does Z2C invest outside of Pakistan?
All disclosed operations, offices, and portfolio companies are based in Pakistan. The firm maintains headquarters in Karachi and an office in Islamabad. No international investments, offices, or portfolio companies have been disclosed, though the Publicis affiliation provides an indirect global link through Brainchild and Blitz.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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